FinTech Focus: What is Banking-as-a-Service BaaS? by William U Morales Fintechtris

Connect and protect your employees, contractors, and business partners with Identity-powered security. Empower agile workforces and high-performing IT teams with Workforce Identity Cloud. Our primary ecosystem access points are located in the Twin Cities of Minneapolis and St. Paul, as well as Alexandria and St. Cloud, MN, and Milwaukee, WI, with remote access from anywhere in the world. It tends to take a bit longer to retrieve and recover data, but this extended timeline allows for more time for QA. In addition, it saves costs, which is especially important when dealing with the fallout from a ransomware attack, outage or hack.

  • After the initial setup, changes to data you’ve selected, as well as new data added to the services you’ve selected, are backed up automatically and, with most online backup services, almost instantly.
  • The system is capable of completing up to 312 battery swaps per day, significantly improving swapping efficiency from the first generation of swap stations.
  • You need a partner who understands your plans for growth, and will plan for the future with you.
  • But PaaS vendors don’t offer things like user authentication or push notifications.
  • This isolation keeps backup copies out of the wrong hands and safe from accidental and malicious accidents.

Public cloud backups are managed by third-party providers. Services are offered via the Internet and are available to anyone wanting to purchase storage. Businesses without a strong backup strategy put themselves at risk of major data loss. Find out how cloud-based solutions, like Backup as a Service from Cox Business, can help protect your data and business from virtually anywhere.

Real-life examples of how to reduce costs with a BaaS

Using cloud-based data protection solutions, your BaaS provider must aid you reduce your operating & capital expenses. So where do you start, if you would like to explore how embedded banking can impact your business? The answer is that you need to find the right banking as a service partner to help you integrate tools that increase ease of use and bring value to your customers. A private cloud provider offers services to individual organizations. The cloud server is located on a private internal network and is protected by a firewall to ensure only authorized users have access.

Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. Because your data is stored in the BaaS, you are not subject to the typical threats of hackers, natural disasters, and user error. In fact, data that is stored in the BaaS is encrypted, which minimizes the risks your data can incur. After the initial setup, changes to data you’ve selected, as well as new data added to the services you’ve selected, are backed up automatically and, with most online backup services, almost instantly. Secure your consumer and SaaS apps, while creating optimised digital experiences. The essential value of BaaS lies, of course, in its innovative digital nature.

What is BaaS

BaaS solutions can protect a range of workloads – with most vendors protecting SaaS or cloud application data. A more comprehensive BaaS solution will cover a range of workloads both on-premises and in the cloud. Companies today are using the cloud for a safe backup repository to leverage its scalability, security, and compliance capabilities. The evolution in technology and a more adaptive and shared ecosystem created an opportunity to “embed” banking services into any non-banking channel. This is where the whole concept of API-Banking led to a differentiated form of thinking around how services could be enabled without a lot of dependency on the bank’s own digital channel solutions.

A real-life example of how to use a backend as a service to build a SaaS app

This way, banks can give their customers a wider choice of options. Brands that have adopted embedded finance on their platforms are winning the loyalty of their customers and earning additional profits from these integrated financial products. They are also saving big on the infrastructure necessary to accommodate legacy banking services. Many banks, sensing the current digital trends, started offering their own BaaS platforms that enable direct access for fintechs and other businesses through APIs. Such an approach creates a competitive advantage for these more traditional financial institutions in a market where novel fintech startups emerge constantly. On top of that, a BaaS will provide tools to help you create a backend code and speed up the development process.

What is BaaS

Are the APIs and solutions on offer authored by the company or owned by third parties? This question will become important as the partnership matures. Core banking services cover the fundamentals of the business like loans, deposits, and cross-border payments.

We have some pretty large apps running with us, and a well-designed architecture is instrumental in delivering performance and reliability. Below is a list contemplating the core players of this market. This same process using a backend as a service will be done with a few clicks and take no more than a few minutes. Generally speaking, a mobile backend as a service architecture is divided into three different layers.


That is only the first step of the process, and you will still need to install the web-server, database, framework, etc. The first layer is the foundation and contains the database servers. A database cluster will have at least two servers to replicate data and a backup routine to retrieve data. The paragraphs below will explain how a backend as a service works. A BaaS platform is not the ideal choice for citizen developers because it requires technical and programming knowledge. For these cases, using a BaaS is a no-brain and will save you a lot of time and money.

In fact, transitioning from on-premises to cloud software is one of the fastest-growing company initiatives, helping to drive productivity, lower expenditures, and facilitate remote working. The amount of data created daily is staggering, and all of it must be stored and protected against loss. By 2025, it is estimated that 463 exabytes of data will be created each day.1Users rightfully expect to have the data they need accessible and available around the clock. With a robust backup policy, businesses can back up and restore their data and protect it from potential loss. Alternately, a Managed Service Provider can offer backup as a service as a fully-managed, white glove offering that includes additional services like support, or backup job operations and management. With cloud adoption, backup evolved from its traditional role as simple copying of data to a remote location into a more sophisticated data protection and business continuity approach.

This licensed digital bank from Germany provides a BaaS platform that encompasses an array of modular banking APIs. Among other offers on its website, the company advertises a comprehensive solution for creating a fully-fledged neobank. It has over 60 corporate clients worldwide and has raised more than €160 million in funding. Going for a custom backend, you will have to create your backend from scratch and handle the infrastructure.

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Also, the positive effects of innovation can help overcome legacy issues and secure a better position in today’s competitive market. And third, the two-way flow of user data in the system allows financial institutions to gain new insights into their customers’ buying and investing habits. Fintech startups get the unique opportunity to implement their financial solutions within tight timelines, on a reasonable budget, and without having to obtain a banking license. The BaaS layer provides the necessary two-way data flow between banks and end customers. It allows you to operate enterprise apps using a serverless design, and the features are similar to other backend providers. It covers database, authentication, push-notifications, and location services.

Pricing wise, there is a generous free plan available and paid plans to start at $25/mo. The free level is designed for development purposes, and production applications usually run a paid plan. Imagine that after your server setup is ready and you want to develop your application’s first feature. Let’s consider the first feature you will code is a social login to Facebook.

What is BaaS

With BaaS, you won’t have to worry about cross-platform development or learn new back-end processing skills. The result is a lower learning curve and a shorter time to market. BaaS puts various back-end services in the cloud, freeing app developers from purchasing onsite servers. According to Beta News, the best strategy is to enlist and align BaaS with DRaaS .

BaaS offers numerous benefits that make it highly useful for all types of projects and among developers of all skill levels. Intraday Data provided by FACTSET and subject to terms of use. Historical and current end-of-day data provided by FACTSET. Real-time last sale data for U.S. stock quotes reflect trades reported through Nasdaq only. Intraday data delayed at least 15 minutes or per exchange requirements.

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Industry leading solutions, such as Microsoft Office 365 and Salesforce, offer highly available and performant applications. It is the customer’s responsibility to safeguard their own data coming to and leaving these applications. With an automated BaaS solution, businesses can comprehensively protect their SaaS app data securely with long-term retention – separate from source data. Direct Embedding is the simplest and the most commonly used model for BaaS.

Benefits of Backup as a Service

When your data is stored in a BaaS server, it is safe and beyond the reach of hackers and cyber-criminals. The data is also encrypted, ensuring an extra layer of protection. BaaS may be the catalyst that leads to the widespread adoption of blockchain technology. This backup saves only the parts of the file that have been changed versus copying the entire hard drive to the cloud, saving time and storage.

Key Takeaways

This is just the beginning since the pace of ongoing innovation in BaaS is giving rise to other possibilities and opportunities. Enabled by the technology, users can complete a self-service battery swap in under 5 minutes with only one click while staying in the car. The system is capable of completing up to 312 battery swaps per day, significantly improving swapping efficiency from the first generation of swap stations. Here are all the basics you need to know about BaaS so that you can figure out what solution and approach with embedded banking work best for you. Solana is a blockchain platform designed to host decentralized applications. Using a proof-of-history consensus mechanism, it processes transactions quickly at a low cost.

Benefits of backup as a service

Without proper security, your enterprise can lose data due to hacking, phishing, or other cyber attacks. Such adversity can be easily avoided by subscribing to a reliable BaaS service provider. Your business strategy and priorities are unique, and so is your journey with embedded banking.

We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, blockchain-as-a-service (BaaS) definition unbiased content in oureditorial policy. BaaS providers typically offer advanced security measures, such as data encryption and network firewalls.

It has ready to use features like scalable databases, APIs, cloud code functions, social media integrations, file storage, and push notifications. Boasting $6.2 billion in assets and an annual combined processing volume of $232 billion, The Bancorp started as a branchless bank and is now a leader in digital financial services. The company provides private-label banking and technology solutions to non-bank businesses.

BaaS stores multiple copies for redundancy and enduring business continuity. From data corruption, to application failure, to accidental user or admin error, businesses of all sizes must properly prepare for outages and data deletion events. Without a reliable data protection BaaS strategy in place, many businesses would suffer loss of vital data and extended disruptions and disaster recovery times. In short, BaaS is your best option for keeping the engines of your business running and brings them back to life faster in the event of an outage. Cloud backup is a service that stores data in a virtual environment, protecting important business files, folders and applications. Data is saved almost instantly and made available for users to securely access from virtually anywhere via an Internet connection.

Even if you have a strategy in place, managing the process often becomes a low priority for internal IT teams. Today, businesses need a backup plan with easily accessible recovery points and efficient restore times. Learn how Backup as a Service helps protect information and keep businesses running, even when unexpected events occur. Open banking is a scenario where a non-bank receives the customer’s data from a financial institution via an API, but no banking services are provided. Acquiring, digital wallets, virtual and physical card products—nothing’s off the menu. Thanks to providers’ commission fees and the added revenue streams they can tap into with this innovative strategy.

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